Beauty Made Effortless

Clean, multi-purpose products designed to simplify self-care.
Luxury in quality. Logical in price.

Soa Overview

Soa is a beauty brand created to cut through the noise. We design products that do more, with less—affordable, functional, and beautiful to use. Based in Lebanon, Soa brings together skincare, cosmetics, vision, and lifestyle under one name, making everyday beauty effortless and modern.

Mission Statement

Our mission is to make beauty effortless. We believe in simplicity, honesty, and quality—products that feel good, work well, and fit seamlessly into daily routines.

Our Story

Soa was born from the vision and passion of Soha, a beauty professional who built her career and business from the ground up. Starting with her spa in Zambia, Soha earned a reputation for care, precision, and results. Clients fell in love not only with her services but also with the products she used—asking for them to take home, which became the seed for her own skincare and cosmetic line.

Soha is her own first customer: she constantly tests, experiments, and refines. If something works, she makes it accessible. Her philosophy is simple: “Why buy an expensive blender every two weeks when you can achieve the same results for less?”

Today, Soa reflects Soha’s journey: a brand built on experience, honesty, and the belief that effortless beauty should be for everyone.